In the year 2017/2018 I joined the board of ID, the study association for Industrial Design students in Delft. ID is a special place for more than 2500 members, who are able to make friends, get in touch with companies, gain international experience and otherwise make the best of their time as a design student all in one place. During my board year one of our goals was to improve the brand identity of the study association, which we felt was not only outdated, but als misrepresented our values.

This project was done with a team of three awesome ladies (pictured above) over the course of a year. We overcame many difficulties not just in learning how to design a brand, but also in listening (and sometimes not listening) to the opinions of an entire association who had to approve our decision making process.

We are happy to say that the new brand has successfully launched in September 2018 (with an awesome party!), and are curious to see how it will evolve in the future.

We also created a brand book to inspire and guide those that would be using the new brand. The brand book not only covers the new logo and how to use it, but also our character, endorsed logos, typography, fonts, aesthetic and tone of voice.